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Submit & Launch A New App (iOS)

Follow submission and launch steps for Apple.

Written by Customer Success
Updated over a week ago

Once you’ve reviewed and tested your mobile app, you’re ready for launch! Please write to us at to request app submission.

NOTE: Make sure you’ve completed the Channel Setup of the Apple App Store in the MAZ Dashboard before requesting app submission.

After Submission

On average, submission to approval by Apple typically takes 5 business days. Factors such as app rejection can delay up to a few weeks or longer. Common rejection reasons are listed here.


You will receive notification from Apple that your app is approved and ready to launch! It is now on Developer Hold status. The final step for setting your app live after approval is to log in to App Store Connect to either 1) set your app live immediately or 2) set a go-live date.

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